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May 25th, 2017

Industria X us when they entered their incredible UT Table into the ASH social media competition! An entry that won them a whopping $3k worth of GoodWood Victorian Ash.

Carly from Industria X explains “Winning the ASH prize was such a huge surprise and thrill for us. We are a small workshop & team and having $3000 worth of amazing timber gifted to us was literally like hitting the jackpot. We are so thankful for the prize – it’s amazing the power of social media in connecting like minded companies & suppliers and the relationships that can be forged from them”

Industria X Furniture is a workshop based in Mornington Peninsula, Victoria. They specialize in the design & manufacture of industrial inspired furniture and fittings, all made to order and customized to client requirements.

“Social media is an effective tool which allows us to see what creative products are made from our GOODWOOD Victorian Ash and connect to the end customer” said Megan Para, Marketing Coordinator at ASH.

“We used the Vic Ash timber to create one of our signature products – our UT Trolley. The Vic Ash is the perfect match for this product as the grain sits beautifully along the length of the timber trays” as stated by Carly.

We asked Carly why she loves working with Victorian Ash, she explained “Vic Ash is the ultimate timber for us – working with a select grade is always special but the grain, colour and durability of the Vic Ash is the perfect compliment to our product range and aesthetic. It not only suits our requirements but it also allows us to supply options in our product range e.g. we offer it finished in a variety of ways – natural, lime washed and also colour washed. For us, the aim is to always let the material speak, not to fuss with the design too much – our lines are classic and refined – the materials are the hero and Vic Ash timber is our preferred choice every time.

Styling: Julia Green. Photography: Armelle Habib

If you liked the sound of winning $3,000 worth of Vic Ash, enter our next social media competition by:
1. Posting a photo of your project/furniture/wood work using Victorian Ash timber on Instagram
2. Hashtag #VictorianAsh so we can easily find you
3. You will be entered automatically! Prizes are drawn twice a year.