Pressed Juices make delicious cold pressed juices, smoothies, organic elixirs and nut mylks ‘to fuel active bodies’. They also happen to showcase them in a bright and warm retail fit out such as this gem within the Chadstone Shopping Centre. We talked with Casey Trebilcock from Pressed Juices about the creative use of Victorian Ash in a number of their stores.
“Pressed Juices interior retail fit outs have evolved with the trends, specifically concentrating on timber features to transport warmth within our retail spaces” says Casey. “Our in-house Retail Architect, Emma Farren carried timber (Victorian Ash and Tasmanian Oak) features through to wall fittings, fridge casing, floors and exterior facades to soften the space and enhance the colour of our vibrant cold Pressed Juices signature fridge. Along with the lax hardwoods and an injection of mint green parades through the space, which compliments not only the timber but also, the design, driven hexagonal floor. The interior works on using stimulating yet lenient materials and colours to allow for Pressed Juices product to feature entirely. Both the product and the space praise each other and form a harmonious collaboration of hard wood timbers and a soft palette”.
The designs make use of features present in structural grades and also the stunning tones found within select and standard grade Victorian Ash. Follow the link to the GOODWOOD Victorian ash page to see the standard range of products for retail fit outs.